We are pleased to announce that we will participate in the Barclays Women’s Super League’s Fan Choice pilot for the 2025/26 season.

The pilot enables WSL clubs to give supporters the choice to consume alcohol and non-alcoholic alternatives within view of the pitch during matches – including at their seats inside the stadium bowl.


You can read more about the pilot on our website HERE 


Will all fixtures be included regardless of the categorisation?

All WSL fixtures will be included at Emirates Stadium.


Is the alcohol permitted in designated Alcohol Zones restricted to alcohol that is purchased in the stadium?

Yes, only alcohol purchased inside Emirates Stadium is permitted.


Will alcohol still be on sale at kiosks on the concourse within Alcohol Free zones?

Yes, all alcoholic and non-alcohol beverages will still be on sale at kiosks on the concourse throughout our Alcohol Free zones. Within Alcohol Free zones, alcohol will simply not be permitted at seats inside the stadium bowl.


Why has Arsenal announced this pilot after season tickets and season bundles went on sale?

Our participation in this pilot is part of a WSL-led pilot throughout the league, with the timing of the launch having been determined by the WSL.


Do Arsenal’s regular stadium rules and regulations apply throughout the pilot?

Yes – it will remain a breach of our stadium regulations to be drunk inside the stadium.


Are official away sections included in the pilot?

The pilot only applies to home sections of the stadium.


Will Arsenal be offering any refunds for seats already purchased?

For all supporters who purchased seats before the announcement of the pilot, and would subsequently like to move, we will facilitate a seat move to another area of the stadium which aligns as closely as possible with the original seats purchased. At this time we will not be offering refunds on seats purchased.